Developing a pragmatic approach, geared at remaining at the forefront of the property sector is vitally important in today’s highly competitive market place. Marketing campaigns, techniques and strategies need to constantly adapt to an ever changing business world.
SRA Ventures, never content to rest on their laurels, are continually striving to establish innovative trading methods in order to maximise the investment potential from their recent acquisitions. The process of acquiring a stream of attractive, prominently located premises, poses the equally challenging issue of constantly requiring appropriate high calibre tenants to let them to. A dilemma Shaf Rasul, Chairman of SRA Ventures, has recently addressed through combining video technology with a financial incentive strategy designed to attract worthy clientele.
Working in collaboration with property agents Graham and Sibbald to market a vacant site Sighthill industrial esate, a three minute news style video was created to promote this recently refurbished 8000 sq.m property at Bankhead Crossway North. The short video clip, an instant success on You Tube, featured a second novel marketing tactic – the Finder’s Fee.
With a financial reward of £12,000 (subject to terms and conditions) on offer in return for the successful negotiation of a suitable let, Shaf Rasul is confident that his new brainchild will encourage mutually beneficial partnerships, stating that he considers it to be “a very effective way of bringing tenant and property together.” It is a unique venture which reverses the conventional trend of waiting for tenants or property agents to approach the landlord and in effect takes exciting opportunities to them instead.
Jon Steele, Surveyor at Graham and Sibbald reports high levels of positivity towards the launch of these initiatives, bearing out the assertive views of Rasul. “The response has been infinitely better than a normal campaign, and has far exceeded our expectations,” he says.
Spurred on by this success, SRA Ventures in partnership with Graham and Sibbald are now focusing their attention on marketing a rare mixed use development opportunity (Click here for the Brochure). Situated within Roseburn Terrace, within walking distance to Edinburgh City Centre, we believe the nature, size and location of the premises offers significant potential for investors and developers.
As can be seen, this is a magnificent Georgian period tenement consisting of a ground floor retail outlet with two spacious residential flats. It has undergone extensive stripout since its previous commercial use. Covering an area of approximately 1184 sq. ft and with a possibility of configuring to a two / three bedroom property with lower floor retail space.
Jon Steele at Grahama and Sibbald said “ we have just put the property on our website and have had significant interest so we may not have to look at unusual marketing methods for this one”